Case Study — Brand & Campaign Strategy

The Brief

A brand that had to work 8,000 miles away.

Mully Children's Family cares for over 7,000 children in Kenya. The U.S. branch needed a brand and communications strategy that could earn donor trust, drive retention, and hold up across two continents.

The challenge wasn't just design. It was building a system rigorous enough to maintain consistency between the United States and Nairobi, Kenya, while remaining human enough to move donors to act.